LAYERS is a unique 3-in-1 shop concept that combines a coffee shop, common working space, and network gaming area. Our design approach for this project was comprehensive and tailored to reflect the diverse personalities of the four lifelong friends who own the business:

• Designed an agile and responsive brand identity that captures the essence of the multi-faceted business

• Created a minimal yet impactful logo design that resonated with the target audience

• Developed an intuitive and visually appealing menu design

• Crafted custom food packaging that aligns with the brand's aesthetic

• Designed eye-catching signage and interior branding elements

• Paid meticulous attention to the smallest design details to ensure a cohesive brand experience

The minimal design approach was a significant success, contributing to LAYERS' impressive launch and helping to establish it as a popular destination. Our comprehensive branding strategy encompassed every aspect of the business, creating a unified and memorable brand identity that sets LAYERS apart in a competitive market.