#MEEM is a pop-up store for designer apparel and Lebanese brands. We worked on the logo and branding to bring out the pop and creativity of the owner, reflected in the brand identity.
Our approach focused on creating a vibrant and eye-catching visual identity that captures the essence of #MEEM's unique offerings. The logo design incorporates bold typography and playful elements, mirroring the store's dynamic nature and the diversity of its curated collections.
The branding extends beyond the logo, encompassing a cohesive color palette, custom patterns, and versatile graphic elements that can be applied across various touchpoints - from storefront signage to social media content. This comprehensive branding strategy ensures that #MEEM stands out in the competitive fashion retail landscape while maintaining a strong connection to its Lebanese roots.